(PhysOrg.com) -- Logos and lettering can be written in light using freeform lenses. But how does the surface of the lens have to be structured in order to focus the light in the shape of a specific ...

Think of your logo as more than your name in pretty type: it needs to be the essence of your brand identity. Your brand identity is markedly affected by the psychology of font, color and shape, which ...

If there’s one job a sports font has, it’s to make a strong impression. Some of the most famous sports logos are defined by singular words and simple symbols, meaning that the text and its font can be ...

Junk Type is a project driven by the passion of one man to document a disappearing aspect of American culture. Bill Rose--aka Recapturist--is a photographer and designer who has spent the last decade ...