“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Streaming is attracting more and more of TV ad spend. Over the past couple of years, major TV networks, ...

ARLINGTON, Va., April 25, 2024 (GLOBE NEWSWIRE) -- Tunnl, a leading provider of AI-powered audience intelligence, introduces Reach & Frequency, an unprecedented solution for audience-based linear TV ...

RESTON, Va., Jan. 23, 2024 (GLOBE NEWSWIRE) -- Comscore, Inc. (NASDAQ: SCOR) today announced that it has reached a comprehensive multi-year agreement with Nexstar Media Group, Inc. (NASDAQ: NXST) ...

After raising $18.5 million last month, cross-screen marketing tech provider Tapad said it intended to use a portion of the funds to add linear TV measurement to its product. It didn’t take long for ...

Attain, a permissioned commerce data platform that powers real-time, live consumer purchase measurement and outcome signals for brands, is partnering with Samba TV, a global provider of AI technology ...

Innovid (NYSE: CTV) might need to tack “and linear TV” onto its shiny new stock ticker. Only two months after going public, the CTV and video ad platform announced a nine-figure acquisition of ...

With a growing demand for new streaming viewer metrics, iSpot.tv -- which already is seeing steadily increasing business in linear TV measurement -- is unveiling a separate streaming system. The ...

Verizon Media is playing its part to simplify the sprawling TV segment with the launch of a new measurement tool that promises to unite linear and digital audience validation. The rapid rise of a ...

NEW YORK, March 03, 2022 (GLOBE NEWSWIRE) -- Innovid (NYSE: CTV), a leading independent connected TV (CTV) advertising delivery and measurement platform, has completed its previously announced ...