Liverpool’s latest deal is expected to be worth a similar amount to their nearest rivals who include Manchester City and Arsenal. City agreed a 10-year deal with Puma worth around £650m (£65m a season) in 2019. Arsenal’s eight-year deal with Adidas was reported to be worth around £600m (£75m a season) when it was agreed in 2022.

Liverpool’s kit deal with Nike was worth the fourth-most of any club in Europe in 2023/24, according to a UEFA study, and significantly higher than their base rate. When Liverpool agreed their five-year contract with Nike in 2020, a comparatively low rate of £30 million was negotiated in a heavily incentivised deal.

The Reds have capitalised on relationships with high-profile figures such as basketball legend and Fenway Sports Group partner LeBron James, leading to the production of a special merchandise line. A collaboration with Nike's sister brand Converse was also launched.

Liverpool and Adidas have collaborated during some of the club's most triumphant eras and iconic trophy wins, initially from 1985-1996 and again from 2006-2012. During this period, the Reds secured numerous accolades, including three top-flight domestic league titles and three FA Cup victories.

Liverpool have announced a new multi-year deal with Adidas that will see the sportswear giant become the club’s official kit partner.Adidas will replace Nike as the club’s kit provider ahead of

Liverpool has agreed its latest kit deal, with an agreement with Adidas coming into effect from August. But which manufacturer has brought the most success to Anfield?

One of the worst-kept secrets in football was officially confirmed on Monday with the news that Adidas will replace Nike as Liverpool FC’s kit supplier later this year.

Liverpool have announced a new multi-year kit deal with Adidas that will begin from the 2025/26 campaign.The Reds have ended their five-year partnership with Nike to rejoin forces with Adidas for the