The U.S. local advertising market is projected to reach $171 billion in 2025, according to BIA Advisory Services’ latest forecast. The estimate reflects a 6.1% increase in core ad spending from 2024, ...

Most ads were in development during last fall's U.S. presidential election race, so avoiding controversy was even more of a priority than usual, Calkins said. The finalized crop of commercials ...

there were also winners and losers during the Super Bowl commercial breaks. As we have in years past, the Business Journal asked local marketing and advertising experts which ads soared and which ...