One of the longest-running debates in marketing is whether to use a rational or emotional advertising approach in marketing–but cognitive science says that argument is pointless. While emotions ...

We walked into the coffee place, I grabbed a hand-wrapped peanut butter cookie to split and the question arose. Would it be a medium or a large coffee? I went large. Maybe because I was buying, my ...

Logic doesn’t come easily to humans, but it is possible to go beyond your gut reactions – if you practise We like to think of ourselves as rational and logical creatures. And so we can be – but not ...

But where does that leave logic? Perhaps a bigger challenge than making room for emotions in the workplace is knowing how to keep them in balance with rational thinking. If we can get that formula ...

Historically OR has conceived of itself as a professional practice giving rational, objective advice rooted in the ethos of science. However, the claim of science to rationality and objectivity has ...

FOR believers in rationality, the modern world is often a frustrating and bewildering place. Despite the many and manifest successes of science, it seems ever harder to penetrate the fog of ...

Leadership is often associated with making tough decisions, and leaders are frequently judged by the decisions they make and their impacts. However, how these decisions are made can have a significant ...

There are two main approaches to decision making in business. The rational approach based on logic and analysis is favored by many business schools. In practice, most decisions are made using an ...

Logic is not a law above God, but an expression of His nature. As Christian philosopher William Lane Craig explains, “God is ...