There's a particular kind of meeting that every designer dreads. The one where a new marketing director walks in, surveys the brand guidelines you've spent months perfecting, and says the four most ...

Do logos matter? I have had numerous opportunities to work with diverse organizations over the years to help them develop logos and logo identity systems to define, illustrate, and grow their brands.

In this guest post, marketing scientists from Adelaide’s famed Ehrenberg-Bass Institute, James Martin and Adam Gelzinis, review Formula One’s new logo and look at the lessons for brands considering a ...

After what might be the worst branding mistake in a long time, Cracker Barrel just delivered a brilliant lesson in responding to criticism and winning back trust. Last week—you’ll remember—the ...

Add Yahoo as a preferred source to see more of our stories on Google. There's a particular kind of meeting that every designer dreads. The one where a new marketing director walks in, surveys the ...