U.S. showbiz mag Entertainment Weekly, along with CBS, is attempting to bring magazines into the multimedia age by embedding a video player in a print ad promoting CBS’s fall TV lineup and Pepsi.

In the latest example of finding media innovation where you’d least expect it, CBS is embedding a video player in a print ad in Entertainment Weekly that will serve up a buffet of its fall TV ...

NEW YORK -- An upcoming issue of Entertainment Weekly's print edition will be embedded with a video player that will run ads for CBS shows and Pepsi.The ad comes in a heavy-paper package ...

The first-ever video advertisement will be published in a traditional paper magazine in September. The video-in-print ads will appear in select copies of the US show business title Entertainment ...

Automotive ad spending in print media stalls. According to an article by MediaWeek, through the month of October automotive advertising in magazines remained flat at $1.8 billion and it’s not ...

The Atlantic is doing something exceedingly unusual for a magazine in 2024: increasing the number of issues it prints. The acclaimed 167-year-old magazine, once known as The Atlantic Monthly, is ...