A product marketing manager is crucial in driving demand for and adoption of a company’s products or services. Operating within a marketing agency or a corporate setting, this role involves close ...

A marketing degree trains students in consumer behavior, market research, and competitive analysis. Many graduates pursue careers as market research analysts, a highly in-demand career path. But what ...

Marketing professionals are facing a tumultuous and changing job market. Most marketers, 68%, feel that it is more challenging to get a job in the field now compared to five years ago, while only 7% ...