Developing a successful marketing analytics strategy is a challenging, but often crucial, task for many businesses. While collecting vast amounts of marketing data can be a hurdle in itself, plenty of ...

GA4’s rollout reshaped analytics, but adoption challenges reveal gaps between Google’s promises and marketers’ reality.

RelationalAI, a leader in enterprise AI, has been recognized as a “One to Watch” in the AI/ML Development & Deployment category of The Modern Marketing Data Stack 2026: How Marketers Become Agents of ...

Rutgers Business School is offering a new master’s degree for marketing professionals who are interested in learning how to apply AI and other tech-driven tools to better analyze and understand data ...

Next Gen SEO & KI-Marketing Schweiz has introduced an artificial intelligence-powered marketing platform designed specifically for businesses operating in Switzerland’s multilingual market. The ...

Kipi.ai, a WNS Company, today announced it was named as a trusted services partner for Marketing Mix Modeling and Analytics App by Snowflake, the AI Data Cloud company, in their 2026 Modern Marketing ...

The Covid period was defined by data. Never has an event caused such accelerated digital transformation to take place. For marketers, this has provided an opportunity to deliver customer experiences ...

Students are required to complete a total of 30 credits to complete the MS in Marketing Analytics and Insights degree. View the suggested course sequence for a 1-year full-time student. The purpose of ...

Content marketers are increasingly tasked with making sense of large and unwieldy data sets. However, they often lack the skills to process this data, creating a paradoxical relationship between ...

Starbucks is focused on applying data and AI to enable strategic decision-making through customer-centric, data-driven products that directly support the core brand promise—elevating handcrafted ...

Data analytics is a powerful tool that helps practitioners gain a deeper understanding of potential buyers. It’s like having a customized map that sheds light on the specific features and ...