In today’s hyper-connected world, data is everywhere. Every click, scroll, like, share, and purchase tells a story. Marketers once relied heavily on instincts, focus groups, and post-campaign reports.

For years, creativity and intuition have been held up as the twin engines of marketing. And while they’re still essential, ...

In marketing, tracing the impact of various tactics was once a trying task. We relied heavily on tools like Nielsen to gauge impressions, striving to understand the demographics we reached, the ...

CARY, N.C.--(BUSINESS WIRE)--Keen Decision Systems (Keen), a next-generation marketing mix SaaS company, today announced the results of Gartner Magic Quadrant Analysis for Marketing Mix Modeling (MMM) ...

Jai Rawat is the cofounder & CEO at Zinrelo, a loyalty platform with a holistic approach. He is a successful entrepreneur & business mentor. In today's hyper-connected digital landscape, data has ...

Adaptive Decision Support Systems (ADSS) are computational systems designed to assist entities in making informed decisions by dynamically adapting to changing circumstances, user preferences, and ...

First-party data is, as the kids say, having a moment. The concept resurfaced in the public consciousness when Google postponed its anticipated phase-out of third-party cookies on Chrome until 2024.