Capping off a trio of pieces in our Agency Advice series, we ask marketers how the playbook’s changing in sports marketing – and where the untapped opportunities are still up for grabs.

Advertisers haven’t been shy about sharing their thoughts on all the announcements from Google Marketing Live 2024. There have been mixed emotions around the many AI updates (Boris Beceric used AI to ...

There’s a new trend in experiential marketing that reaches far beyond sessions, live entertainment, video, and even the best keynotes. New tech is enabling new dimensions of interaction, community, ...

Making the most of live events goes beyond sponsorships as individuals increasingly engage with real events virtually.

In the ever-evolving world of B2B marketing, understanding the impact of your marketing efforts on revenue and pipeline is crucial. Enter marketing attribution, serving as a compass to guide budget ...

PPC experts at SMX discussed how advertisers can not only prepare for the AI revolution but thrive as the industry prepares for big changes. Google Marketing Live 2023 made it clear that AI is going ...

Lights, camera, action! Welcome to another episode of the Marketing Smarts Live Show. This episode features special guest May Habib, who delves into the transformative power of AI in B2B marketing. If ...

At today’s Google Marketing Live, Google announced several new generative AI advancements for Google Ads, Performance Max, Product Studio, and Search Generative Experience (SGE) in Search Labs. Google ...

AEW has welcomed several new faces in 2024, both on-screen and behind the scenes, and it seems the company has just filled a serious role. In December 2023, it was announced that Rafael Morffi would ...

LOS ANGELES, Feb. 18, 2025 /PRNewswire/ — Live Nation Urban has announced its investment in Breakr, a pioneering creator marketing and tech platform. Breakr operates at the intersection of music, ...

Travel platform Trip.com Group has forged a multi-year strategic partnership with Live Nation Asia, global live entertainment company, to integrate travel and live music experiences across key Asian ...