Some 23% of firms with a command-and-control Marketing organizational structure have equal or lower revenue than their peers; 15% have higher revenue. Some 40% of firms with a networked Marketing ...

Structure follows strategy. Many marketing organizations lack the organizational structure to energize and optimize an ABM strategy and program. In some ways, Marketing's traditional org chart may ...

Three essential lessons new leaders may overlook from long-serving marketing and communications professionals.

Businesses that produce a large number of products may focus their organisational structure around each ... individual business functions, such as marketing and human resources within it.

Race Winning Brands (RWB) has announced a significant organizational structuring change in its business to serve its ...

As the old models of marketing and content creation collapse, the current structure and organization of marketing departments will be faced with increasing pressure. While discrete marketing ...

The course is a rigorous examination of key insights, concepts and theoretical frameworks that are essential in understanding social innovation and enterprises from the perspectives of Marketing and ...