Reading a magazine on Sunday, I came across an ad with a headline from a company that helps build businesses. I can always use some help, so I started to read the body copy. Then I started again.

The Advantages of TV Advertising Vs. Print Advertising. Whether promoting products or pitching services, every business needs to advertise in order to establish connections with new, paying customers.

I also predict that there will be a new and growing appreciation for the power and value of print advertising. Sir Martin Sorrell says it’s true. The simple fact is that no matter how cool the digital ...

Are you a print subscriber? Activate your account. By Ann-Christine Diaz - 4 hours 3 min ago By Alexandra Jardine - 4 hours 33 min ago By E.J. Schultz - 22 hours 48 min ago By Adrianne Pasquarelli ...

The ad was more than just a promotion. It transformed an everyday activity into a playful, mini science experiment that surprised and delighted readers over their morning coffee.