In late 2020, internet users on various platforms enjoyed a short video that, at first glance, appeared to show a series of spectacular escalations in what is known as "the Mentos effect" — the ...

This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Mentos recently reworked the two most memorable ...

Combine Diet Coke and Mentos, and the result is explosive—Diet Coke shoots out of the bottle like a miniature, sticky Old Faithful. The reaction is so intense, you can make a rocket propelled by the ...

Watch the Coke and Mentos in oil experiment to see how these common ingredients interact in an unexpected environment.

The launch was aimed at Gen Z consumers, who Mentos describes as the 'most experimental confectionery consumers in the market ...

A famously obsessed chemist has studied the size and shape of the crannies on Mentos candies. He's not alone—scientists, enthusiasts, children, and literally everyone else love this experiment. The ...

Mentos enlisted raccoons to do the dirty work of trash collecting for a new sustainability-driven campaign, according to a news release. The effort highlights Mentos’ recyclable packaging and ...

2. Tilt the cup and slowly pour the soda down the inside of the cup to make as few bubbles as possible. 3. Place a straw in the soda and look at the straw from the side. 4. Take the straw out of the ...

Dangerous (Do not drink Coka-Cola and eat MENTOS together)Last week a little boy died in Brazil after eating MENTOS and drinking COCA COLA together. One year before the same accident happened with ...

In late June, the New York-bred collective Michelle announced Songs About You Specifically simultaneous with the release of “Oontz,” a groovy track. “Mentos And Coke,” out now, slows down the tempo ...

This article was taken from the December 2012 issue of Wired magazine. Be the first to read Wired's articles in print before they're posted online, and get your hands ...

Mentos recently reworked the two most memorable expressions of its brand, updating its iconic jingle and bringing the soda geyser experiment to Fortnite. Both efforts speak to how marketers can tap ...