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Digest: OpenAI Lowers Minimum Spend for Ads Pilot; Meta Pulls Ads for Addiction Lawsuits; YouTube Tests 90-Second Unskippable Ads Amid CTV Push

OpenAI has quietly rolled out an ads manager, marking a significant step in its rapidly expanding advertising business as it looks to compete with established digital ad giants. The tool, currently in ...

Meta borrows an ad tactic it usually bans on its own apps

Mark Zuckerberg's pricey AI bet is reaching customers through the kind of pitch Meta's own platforms usually demote.

Meta and Google ad revenues soar thanks to AI, but big picture is blurry

Google and Meta both posted impressive advertising growth in Q1, but their paths are diverging on the critical technology front.
Reuters

Meta pulls ads aimed at recruiting plaintiffs for social media addiction lawsuits

CHICAGO, April 9 (Reuters) - Meta Platforms (META.O), opens new tab said on Thursday it is pulling ads from Facebook and Instagram aimed at recruiting new plaintiffs for ongoing litigation accusing it ...
The Hollywood Reporter

Social Media Powers Online’s Ad Market Dominance, and Meta Eats 70 Percent of That Pie

Facebook, Instagram, YouTube, and TikTok "capture over 90 percent of social media advertising revenues," an Omdia analyst tells the StreamTV Europe gathering in Lisbon. By Georg Szalai Global Business ...
Hosted on MSN

Meta's Manus AI tied to undisclosed 'side hustle' ad push

Meta’s $2 billion acquisition of AI startup Manus has become embroiled in controversy after reports revealed the brand ran undisclosed 'side hustle' ads across TikTok, Instagram, and YouTube. The ...
U.S. News & World Report

Meta Poised to Surpass Google in Digital Ad Revenue for First Time, Report Says

April 13 (Reuters) - Meta Platforms is ⁠projected ⁠to surpass Alphabet's Google ⁠in digital advertising revenue globally by the end of 2026, and dethrone the search-engine behemoth in the lucrative ...