Who says getting a guitar custom-built to your specifications has to cost the earth? Well over at the Fender Mod Shop, you can now make some huge savings of up to $400 on designing your dream guitar ...

Fender, a famed pioneer of the electric guitar, is now allowing musicians to customize their instruments in more ways than ever before– or at least for a lower price point than they could via its ...

Off-the-shelf electric guitars and basses are great, but how about the chance to spec your own unique Fender? US customers have enjoyed the chance with the company's official Mod Shop since 2016, and ...

When the Fender Electric Instrument Manufacturing Company launched in 1946 in a sleepy suburb of Fullerton, California, little did it know how much of an imprint Fender the brand would have on the ...

There comes a time in every musician’s life when they realize it is time to take things to the next level with their instrument and gear. Many of us start out on something we picked up at a pawn shop, ...

“We want to be a part of the player’s journey,” Ethan Kaplan, the Chief Product Officer at Fender Musical Instruments, told me over the phone. On my laptop, I loaded Mod Shop, the online design tool ...

So you want to play like rock god Jimi Hendrix? Fender combines guitar history and present-day playability in a Hendrix Stratocaster that's both a contemporary instrument and a child of the '60s.