Howard White, the Vice President of Jordan Brand, shared the story of how Nike lost Allen Iverson to Reebok before the 1996 NBA Draft.

Although Allen Iverson is a well-known Reebok athlete, Howard White revealed that Nike had almost managed to sign him.

The backstory to one of the biggest “what-ifs” in the NBA world just dropped. Allen Iverson’s cultural impact on the league – from his street-style fashion to his shifty gameplay is undeniable.

Add Yahoo as a preferred source to see more of our stories on Google. Allen Iverson is well-known as one of the greatest guards in the history of the NBA, spending most of his prime with the ...