New Zealand faces heat for tourism ad targeting Australians: ‘Sounds like we’re in a clearance bin’

A New Zealand tourism campaign targeting Australian tourists is facing backlash for its blunt wording, with critics likening ...
Campaign Asia

'Everyone Must Go' tagline for NZ Tourism slammed

The first creatives from a new NZ$500,00 ($286,000) New Zealand Tourism campaign has generated backlash from multiple quarters. Aimed at Australian travellers, the campaign with ‘Everyone Must Go’ as ...

Tourism NZ spends nearly $10m on influencer advertising - is it delivering?

A response to the Taxpayers’ Union shows $9.4 million has been spent since 2023 on 65 influencers across global markets. They ...
Ad Age

Taika Waititi (and his stunt double) made an amusingly meta tourism ad for New Zealand

The U.S. ad business in July scored its biggest job gains in a year, while the overall economy added just 73,000 jobs. While in New Zealand to shoot the much-anticipated second season of “Our Flag ...
Business Insider

New Zealand needs tourists right now, but locals say its newest campaign is cringeworthy and tone-deaf

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