Diet Coke’s comeback—how social media and new ad spending are reigniting the brand
Reports of Diet Coke’s death may have been greatly exaggerated. Jon Springer covers sports marketing and beverage marketing.
Coca-Cola is said to be eyeing a new N. American ad partner instead of WPP
Coca-Cola (NYSE:KO) is considering a new advertising partner for North America instead of its existing media account holder ...
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Simply Pop: Coke steps into the prebiotic soda market with a new product
Coke is stepping into the prebiotic soda market ... of violating California law by putting out false and misleading advertising. Cobbs, who is suing individually and on behalf of others who ...
Diet Coke, Longtime Favorite of 'It Girls,' Is New Symbol of Masculinity
The soft drink, originally marketed toward women, has become synonymous with hard-charging men from Elon Musk to the ...
‘Never buying again’: Expert warns against Coca-Cola after ‘falsely advertising’ Fairlife milk
According to ARM (Animal Recovery Mission), between July and December of 2024, the organization uncovered brutal animal cruelty and environmental violations at two farms that are suppliers of ...
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'Coca-Cola' Launches 'Coke' Zero Sugar Vanilla, New Flavor Appealing to Gen Z with Irresistibly Smooth, Refreshing Taste
Coke', under the 'Coca Cola' system in Thailand, comprising ThaiNamthip Corporation Limited, HaadThip Plc, and 'Coca Cola' (Thailand) Ltd., announces the launch of 'Coke' Zero Vanilla. This new flavor ...
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Coca-Cola is said to be eyeing a new N. American ad partner instead of WPP
Coca-Cola (NYSE:KO) is considering a new advertising partner for North America instead of its existing media account holder WPP (NYSE:WPP), Digiday reported Friday, citing three sources.