Colorado Buffaloes coach Deion Sanders is a celebrity figure in football. Despite the fact that he retired from the game years ago, his branding remains popular among fans.

Shedeur Sanders stayed loyal to his father and his Nike sneakers after turning down an offer to receive some rare Jordan ...

Rapper Kendrick Lamar wore Colorado head coach Deion Sanders' Nike Air DT Max '96 shoes during his Super Bowl halftime ...

It’s never too early to be thinking of Christmas especially if like footwear giant Nike (NKE) you recently posted a slide in ...

Kendrick Lamar made history with his Super Bowl Halftime Show performance on Sunday night, setting the new all-time ...

Kendrick Lamar’s Super Bowl Halftime Show performance caused quite the buzz, and not just for its political messaging and ...

Shedeur Sanders continues to make headlines, not just for his NFL Draft stock but also for his loyalty to his father, Deion ...

Shedeur Sanders shows loyalty to his father and the Sanders brand by refusing to buy Jordans or any other name brand shoe ...

Deion Sanders continues to be a part of the Super Bowl indirectly. He won two Lombardi trophies as a player in the 90s.