This planning and production process is known as a new product introduction (NPI), which can kick off a year or more in ...

When Best Buy launches its new U.S. marketplace this summer, it won't just be expanding its product assortment—it'll be ...

Google Performance Max (PMax) and the coterie of other AI-based ad platforms, including Meta Advantage+ Shopping Campaigns (ASC) and, more recently, Amazon Performance Plus, have taken hold in the ...

Instagram is introducing a new way for creators to work with brands to make money by recommending products. On Thursday, Meta introduced an addition to its Partnership Ads called Testimonials, which ...

Sydney Sweeney is embracing her Barbie-core era in a stunning new Laneige campaign, leaving fans swooning over her latest ad.

The tiny billboards market Band-Aids as sleep eye masks, Staples rubber bands as workout equipment and Kraft noodles as ...

This story is part of Select’s New & Notable column, where we highlight our favorite product launches. We will continuously update this article throughout the month with new releases we think ...

(Sellis previously worked on business products at Snap, which also came out of the gate with large CPMs when it first offered ads on Snapchat.) He added that the design of Quests lends itself to ...

US-based açaí brand SAMBAZON is prioritising taste testing promotional activities over advertising in the Middle East, with ...