Nike designed custom colorways of Ja Morant and Sabrina Ionescu's signature basketball shoes for the 2026 NBA Finals.

The Cincinnati Reds, in partnership with Nike, officially announce the launch of a new, custom City Connect sneaker on May 30 ...

Nike has officially announced a massive collaboration with global pop superstars BTS, coinciding with the group’s highly anticipated 2026 BTS WORLD TOUR “ARIRANG” The partnership introduces an ...

For Canadian members of ARMY, the Nike By You collection will launch in Toronto on August 15, one week before their two ...

Nike has announced that it is partnering with K-pop superstars BTS on a new drop featuring exclusive tour merchandise and custom apparel.

Nike has enlisted the Japanese graphic designer Macciu for a unique collaboration, using her design as a jumping-off point for customization. The new Air Zoom Type Macciu By You is the latest spin ...

Add Yahoo as a preferred source to see more of our stories on Google. Nike just expanded its brick-and-mortar footprint in Singapore in a major way. The athletic giant, in partnership with Middle East ...

Custom denim first showed up in jeans and jackets—and now it’s branching out to sneakers. Nike unveiled a new version of its Air Force 1 Low with interchangeable denim Swooshes, allowing the wearer to ...

There’s a difference between sneakers that are made for you and made by you, but now Nike is offering the best of both worlds. The brand’s Dunk Low is coming to Nike By You, Nike’s custom shoe program ...

When Nike invited 24 NBA players to participate in its Nike By You opening week event, an opportunity to highlight the brand’s sneaker customization site, the inspiration for on-court style grew ...

Nike recently filed suit in Federal Court in the Southern District of New York claiming trademark infringement and unfair competition by its former licensee, S2, Inc., owned by a popular shoe ...

Nike Inc.'s proposed settlement with Shoe Surgeon has set some boundaries on sneaker customization. The settlement agreement is confidential, including the amount that Shoe Surgeon has agreed to pay ...