Styles feature NYC embroidery and a multitude of blue and orange color combo options.

Nike designed custom colorways of Ja Morant and Sabrina Ionescu's signature basketball shoes for the 2026 NBA Finals.

Add Yahoo as a preferred source to see more of our stories on Google. Nike just expanded its brick-and-mortar footprint in Singapore in a major way. The athletic giant, in partnership with Middle East ...

There’s a difference between sneakers that are made for you and made by you, but now Nike is offering the best of both worlds. The brand’s Dunk Low is coming to Nike By You, Nike’s custom shoe program ...

Forbes contributors publish independent expert analyses and insights. Tim Newcomb covers tennis gear/business, stadiums and shoe tech. Nike isn’t so much trying to do away with the shoelace, but ...

When Nike invited 24 NBA players to participate in its Nike By You opening week event, an opportunity to highlight the brand’s sneaker customization site, the inspiration for on-court style grew ...

Last week, every NFL team reported for training camp. It felt like the first day of school for both players and coaches. That means everyone needs to arrive in a fresh pair of shoes to kick off the ...

Nike has announced that it is partnering with K-pop superstars BTS on a new drop featuring exclusive tour merchandise and custom apparel.

There isn’t a single fashion accessory quite like a fresh pair of kicks. The right pair of sneakers telegraphs to the world who you are and what you’re all about. But in a buying market full of bots ...

Nike is back in court fighting customized sneakers. Months after suing MSCHF over its instantly controversial “Satan Shoes,” the footwear behemoth is taking on the self-described “#1 custom shoe ...