Colorado Buffaloes coach Deion Sanders is a celebrity figure in football. Despite the fact that he retired from the game years ago, his branding remains popular among fans.

Deion Sanders’ iconic Nike Air DT Max '96 has surged in value on the secondary market following Kendrick Lamar’s Super Bowl ...

Nike confirmed the reunion with Sanders, who is now the head football coach at the University of Colorado, in 2023 in an email to USA TODAY Sports. “We welcome Deion Sanders back to the Nike ...

Deion San͏der͏s, valued at $45 million per Celebrity Net Worth, has built a legacy beyond football ... Sanders disregards vintage collection for dad's sneaker line Deion Sanders' Nike Diamond ...

The signature shoes of Colorado head coach and Pro Football Hall of Fame defensive back Deion Sanders have made a return. Sanders' Air Nike Diamond Turf 1 sneakers released online at 10 a.m. ET on ...

The resurgence of the Nike Air Diamond Turf sneakers marks ... demonstrating the lasting influence of Deion “Coach Prime” Sanders in both athletic and fashion spheres. The unprecedented ...

Kendrick Lamar’s Apple Music Super Bowl Halftime Show was more than just a musical spectacle—it was a statement. While the ...

Deion Sanders wore a few different ... While fans may know Sanders better as Coach Prime today, the Hall of Famer's new Nike sneakers are sparking a fresh debate about his NFL career.

Shedeur Sanders shows loyalty to his father and the Sanders brand by refusing to buy Jordans or any other name brand shoe ...

New Orleans Saints linebacker Demario Davis, NFL legend Deion Sanders, and Nike hosted a panel discussion at the Women's Flag ...