An entire generation of NBA legends is on the back end of their professional playing careers. Meanwhile, a new cast of budding stars is on their way up the ranks. One of the players at the vanguard of ...

Caitlin Clark and Nike teamed up this week to unveil her signature logo, part of Clark's introduction as one of Nike's latest "signature" athletes. The new logo features two interlocking C's, ...

After his signature logo resembling a star went viral, BYU's AJ Dybantsa spoke on the meaning behind the signature Nike logo.

Caitlin Clark's sophomore season in the NBA has been defined by injuries, but on Monday, there was some positive news surrounding the star guard. Nike revealed the first look at Clark's new signature ...

A federal judge sided with Nike on Wednesday in its ongoing legal battle with Kawhi Leonard over the “Klaw” logo, blocking the NBA star’s claim to copyright. Leonard sued Nike last June, claiming the ...

Kyrie Irving had been a fixture at Nike for years since getting his first signature shoe in 2014. He's consistently been one of the brand's top sellers. And then the company chose to suspend his line.

A new symbol for an already exceptional career. Carlos Alcaraz will present his own logo created by Nike in Turin, joining the ranks of Roger Federer and Rafael Nadal. Having become a true star in the ...

ATP World No. 1 Carlos Alcaraz has already had the best year of his career, and his season is not even over yet. With all eyes on the race to the ATP Finals in Turin, Nike has a major marketing trick ...

“People always talk about leaving your mark on the game — and this is another way I can do that," Clark said Natasha Dye is a Writer-Reporter for PEOPLE covering sports. Her work has also appeared in ...

Nike's trademark application for Los Angeles Lakers' guard Bronny James' "B9" logo has been refused because of a "likelihood of confusion" with an already-registered mark, according to United States ...

Baseball is often referred to as America's pastime because of its longevity and rich history. That's why sometimes the smallest changes in the sport can send fans into a tizzy. The latest comes from ...