“I always told myself when I made it to where I'm at today, I'll always give back,” Powell tells PEOPLE L.A. Clippers guard ...

Understand the Grind is all about a mental mindset and approach to my daily focus on my career.” His mom, Sharon Powell, who raised Norman and older sisters Joniece and Margaret, and uncle ...

Seeking Comfort That Performs® on the court, Los Angeles Clippers shooting guard Norman Powell is now exclusively playing in ...

Juan Ocampo/NBAE via Getty Norman Powell isn’t an NBA all-star ... He has his mantra: “Understand the grind.” That phrase is a “key piece” of who Powell, 31, is today, he tells PEOPLE. “ ...

He even opened a clothing line called “Understand The Grind.” It’s what Powell ... making 45.2% of them to rank sixth. Read more: Norman Powell and James Harden power Clippers to victory ...

Norman Powell #24 of the LA Clippers looks on ... He has his mantra: “Understand the grind.” That phrase is a “key piece” of who Powell, 31, is today, he tells PEOPLE.

Powell and his friends — who are still his closest to this day — determined at the time: “A lot of people don’t understand the grind.” Juan Ocampo/NBAE via Getty Norman Powell #24 of the LA Clippers ...

Norman Powell #24 of the LA Clippers looks on during the game ... make waves in the NBA or in his hometown in Southern California. He has his mantra: “Understand the grind.” That phrase is a “key ...