Beyoncé, Drake, Nicki Minaj and Big Freedia all play a role in the story of how house and bounce music continue to shape hip-hop and R&B today. 16 hours ago However, with the induction ceremony now ...
A posthumous freestyle from The Notorious B.I.G. has been re-unearthed thanks to PepsiCo. In time for Hip-Hop 50, the drink company has partnered with Biggie’s estate for a new Pepsi Max campaign, ...
Storied hip-hop radio DJs Stretch Armstrong and Bobbito Garcia are celebrating their 30th anniversary with the release of a new EP featuring remixed freestyles from Notorious B.I.G., Jay-Z and more.
A Notorious B.I.G. freestyle that was never formally released got its posthumous debut in partnership with Pepsi. Christopher Wallace, a Brooklyn native, first performed the rap in 1997 on HOT97 radio ...
Pepsi worked with Biggie Smalls collaborators Cey Adams and DJ Enuff for the ad. In the freestyle, Biggie shouted Pepsi out and now nearly 25 years later, has been turned into an animated commercial ...
Pepsi MAX is celebrating 50 years of hip-hop with a partnership and international campaign in honor of The Notorious B.I.G. The brand has worked closely with the late rapper’s estate and family to ...
The Notorious B.I.G. NFT Collection Revealed, Includes Audio of Freestyle Recorded at Age 17 NFT Platform OneOf has unveiled a new NFT partnership with the Christopher Wallace estate called 'Sky's the ...
To mark the Notorious B.I.G.'s posthumous induction to the Rock and Roll Hall of Fame, Pepsi dropped a commercial featuring an unreleased Biggie freestyle.