Adoption of sales force automation (SFA) applications by sales reps remains one of the top challenges for today's sales organizations. To address this challenge, Oracle has made ease-of-use and ...

Sales force automation (SFA) and user experience management have pitted Oracle and Salesforce against each other with Marketo snapping at their heels. All three have been piling the pressure on with ...

The world of buying and selling has changed. Sales are now driven by customer insights and being proactive - not reactive. To address these new dynamics, Oracle Sales Cloud gives sales representatives ...

Oracle has upgraded its Customer Experience cloud-based application with enhancements throughout the platform, including the sales, marketing and service modules, the company announced on Wednesday at ...

When Oracle set out to create a fast, simple way for companies to buy its cloud services, it did so by first focusing on the success of the customer and then transforming its internal operations to ...