Product packaging is more than just a practical choice—it plays a critical role in shaping customers’ perception and memory of the product and the business behind it. Carefully chosen, smart packaging ...

Forbes contributors publish independent expert analyses and insights. Dr. Cheryl Robinson covers areas of leadership, pivoting and careers. When starting a company, several areas must be considered: ...

To stand out among competitors (consider, for example, the multiple retail channels for computer electronics), brands must convey their message distinctly. And there are few better ways to do so than ...

Opulent perfume packaging that combines approachability with ease of use makes the most of your customer's fragrance experience. Whether you sell perfume online or through local retailers, the ...

As I discovered while trialling a plastic-free beauty routine, zero-waste options are few and far between when it comes to makeup, skincare and hair products. Choosing products in recycled, recyclable ...