Cola's 'half time' concept, reigniting the long-standing rivalry between the two beverage giants. By flipping the script, ...

Pepsi kicked off its ‘Anytime is Pepsi Time’ campaign with a bold new campaign yesterday, setting the tone for a season of ...

Pepsi stirred the fizz fight with a cheeky ambush—its ‘Anytime is Pepsi Time’ print ad playfully dunking on Coca-Cola’s ‘Half ...

A Coca-Cola LinkedIn job listing for a marketing role added yet another hilarious twist to Pepsi’s 'Anytime' marketing salvo ...

After Coca-Cola launched its 'Halftime' campaign for the ICC Champions Trophy, Pepsi fired back with a witty response. The ...

Released as a Times of India front page ad, Pepsi campaign rebranded the newspaper as ANY Times of India, crossing out "Half" ...

Sport & Entertainment partnerships that are changing the game in advertising. The world of advertising is constantly shifting ...

An FTC suit claims PepsiCo violated an Act which prohibits a seller from charging competing buyers different prices for the ...

Major Indian beverage brands are rolling out flagship campaigns earlier than usual post-Holi, with experts predicting a ...

Coca-Cola’s campaign encourages consumers to pause and enjoy a Coke during halftime and other break moments. Pepsi’s response ...