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Pepsi’s Super Bowl Ad Stole Coke’s Iconic Polar Bear and Broke the Most Important Rule of Branding
For all the money spent on Super Bowl ads, the goal is actually pretty simple—capture the attention of a massive audience, and do it in a way that makes ...
Add Yahoo as a preferred source to see more of our stories on Google. Pepsi gives Coke's bear a challenge. - PepsiCo THE AD: Pepsi Zero Sugar’s Super Bowl ad, “The Choice,” gives Coca-Cola’s iconic ...
Pepsi officially reignited one of the longest-running rivalries in the beverage industry, and is using the 2026 Super Bowl and Coca-Cola's iconic polar bear to do so. With Super Bowl 60 between the ...
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