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Pepsi's Misguided Ad Campaign That Attempted To Create A Pop Culture Statement Failed Spectacularly

The rivalry between Pepsi and Coca-Cola is maybe the most famous in all of food, and while taste certainly plays a role, it has often been a rivalry about branding. With both colas dating back to the ...
Ad Age

Santa switches sides in Pepsi’s jolly jab at Coke

Are you a print subscriber? Activate your account. By Garett Sloane - 45 min 36 sec ago By Parker Herren - 1 hour 5 min ago By Ad Age Studio 30 - 3 hours 3 min ago By Ad Age and Creativity Staff - 3 ...