Over the last five years Army Aviation has driven down Class A mishaps to less than one in 100,000 flight hours. One might ask, where do we go from here? Despite this success, we have to remain ...

For decades, researchers have assumed that people overestimate the risk of dramatic causes of death, such as road traffic accidents. The reason given for this was that such deaths are the subject of ...

(top) Reaction time vs. difference between acute deterioration risk of reference condition (prostate cancer) and various conditions. (bottom). Risk perception and spatial response are clearly related.

Antibiotic resistance is one of the greatest health threats of our time. With microbes increasingly evading the effects of the drugs designed to combat them, we risk losing the ability to treat even ...

Times of crises often call for strong and rapid action, but in polarized societies, strong top-down policies can backfire. In a paper published on June 17, 2024, in Environmental Research Letters, SFI ...

Interventions designed to keep people safe can have hidden side effects. With an increased perception of safety, some people are more likely to take risks. A well-established psychological phenomenon ...

Light, Nicholas; Fernbach, Philip M. Keep It Simple? Consumer Perceptions of Brand Simplicity and Risk. Journal of Marketing Research (JMR). Dec2024, Vol. 61 Issue 6, p1152-1170. Evoking simplicity in ...

A person’s appetite for risk speaks volumes about them. Someone who likes to gamble is a risk seeker, while someone who doesn’t is risk averse. Risk preferences extend to many areas of life. Consider ...

"A ship is safe in harbor, but that's not what ships are for." –William G.T. Shedd Source: IMPhoto1/Shutterstock Life presents us with defining moments—opportunities to step forward into the unknown ...