A prime objective would be to increase the number of your brand's exclusive loyals. Advertising would have to be strongly persuasive, with its ...

This paper is concerned with only one aspect of advertising – that being persuasion. I use a broad common-sense definition of persuasive advertising: it is the attempt to use primarily one-way ...

Storied names of the global ad industry, like JWT and Leo Burnett, are vanishing as AI storms the world of business. But ...

Media texts are an important kind of persuasive text. They include advertisements, reviews, articles, posters and leaflets produced by mass media companies such as TV and film companies ...