Play-Doh is targeting a new demographic with its latest product launch: adults.

Hasbro’s new Blooms by Play-Doh line lets adults mold realistic-looking floral bouquets from classic Play-Doh compound. Kits ...

Research shows one in seven adults globally engage in arts and crafts to unwind, inspiring the Blooms collection.

The Blooms by Play-Doh Rosy Petite Bouquet Kit keeps things simple without feeling too basic. The kit comes with everything ...

Hasbro bets on nostalgia with a new toy for adults, Bloom by Play-doh, as purchasing trends in the toy industry shift towards ...

Blooms by Play-Doh gives your favorite childhood toy an adult-centric glow-up. It’s a Tuesday night, and outside my apartment ...

Doh, which lets crafters make realistic-looking flowers, just launched at retailers. There are currently five floral sets ...

Doh, a Play-Doh line for adults. The products mark the company's entry into adult crafting and home decor, according to a ...

You may never have to give up playing with your favorite childhood toys at this rate. Play-Doh is trying to capture some of ...

Play-Doh is officially growing up with its consumers. The 70-year-old brand debuted its first adult product, Blooms by ...

When investors get giddy about Hasbro's strong sales and share price growth in recent years, big licensed brands from Marvel and Star Wars, as well as company-owned hits like Transformers and Nerf, ...

When it was first developed in the 1950s, Play-Doh wasn’t a kids’ toy: It was made to clean wallpaper that had been dirtied by soot from home heating systems. But as cleaner heating systems were ...