An unnecessarily serious review of the best ads around the 2026 World Cup, including campaigns by Adidas, Nike and Burberry, as picked by amateur footballer and professional creative Harriet ...

The power of advertising extends far beyond selling products. Great campaigns can shift cultural perspectives, challenge societal norms, and create lasting change that resonates decades after their ...

One of the greatest tests of a marketing campaign? Its ability to linger in the collective consciousness. This year, several brands have already stood out for their smart strategies to reach customers ...

Nike, Inc. (NKE) adopted this slogan in 1988 while the company was in the midst of financial difficulties. This simple saying is now inseparable from the brand's athletic gear. It could be said that ...

No matter how high global ad spend rose in 2025, marketers will likely remember the year for its bad vibes. In the U.S., advertisers had to contend with persistent global conflict, a tariff-addled ...

This targeting helps ensure your keywords reach the right people – reducing wasted spend and improving profitability. However, it’s not perfectly accurate, so it’s best used for inclusion rather than ...

The fitness brand's jarring new ad campaign channels anti-AI rage in a new ad campaign featuring distorted images and deepfakes of Pope Francis and Justin Trudeau. By Beth Landman Next week, drivers ...

Investment platform Cherub's hiring of its first chief creator officer, Naturium's campaign with beauty influencer Bretman Rock and Panera Bread's value menu push fronted by Jake Shane are some of ...

American Eagle stock surged 25% after its earnings report Wednesday, with its CEO thanking the controversial Sydney Sweeney “Good Jeans” ad campaign for boosting brand awareness and profit. “The fall ...

In a new marketing campaign set to launch today, Explora Journeys changes the way cruise lines advertise their product. This push puts the emphasis on the ship as a floating luxury hotel. ByRamsey ...