mccormick.northwestern.edu

The Science and Art of Predictive Analytics

Professor Ed Malthouse talks about his approach to teaching this vital skill as he takes over as the new instructor of the MSiA program’s introductory class. The best way to understand the importance ...
Forbes

The Democratization Of Predictive Analytics

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. For decades, predictive analytics was a capability largely reserved for companies with deep ...
ZDNet

Descriptive, predictive, and prescriptive analytics: How are they different?

This ebook, based on the latest ZDNet / TechRepublic special feature, explores how you set up an analytics infrastructure that sees around corners and gives you options to avoid a head-on crash. Read ...
Becker's Hospital Review

Epic’s App Orchard to include Excel Medical’s patient surveillance, predictive analytics tools

Epic approved Excel Medical’s patient surveillance and predictive algorithm platform for its App Orchard, Excel Medical confirmed May 8. Epic’s App Orchard provides an online marketplace for ...
Forbes

3 Ways Auto Dealerships Can Leverage Predictive Analytics

Predictive analytics is not just a tool for data scientists; it’s a strategic asset for different types of businesses. As the CMO of an agency that helps automotive clients transform their marketing, ...