The beauty giant makes a bold move to stay ahead in a fast-growing and competitive global market.

From lingerie makeup to lavender glaze, these are the makeup looks you need to know straight from the streets of Seoul.

Pretty Skin & Lamelin Philippines successfully held its inaugural K-Skincare Masterclass, bringing together dermatologists, ...

Korean beauty products focus on hydration and skin health, often using high-quality ingredients and innovative formulas. K-beauty products are generally more affordable than comparable skincare brands ...

Double cleansing, toners, serums, masks, eye creams — and that’s just the half of it. While 10-step skin care regimens have become a mainstay of Korean beauty trends popularized in the U.S., ...

With an emphasis on skin health and early prevention, Korean skincare really is the gold standard, with ingredients ranging from hard-to-pronounce compounds to surprisingly slimy secretions (ahem, ...

When you think of Korean beauty, an emphasis on skincare is likely what first comes to mind. Maybe you’ve seen a 10-step K-beauty regimen video on YouTube or personally tried some of these unique skin ...