Instead of the Milk Hydro Grip setting spray, use this one from e.l.f., which is $28 cheaper. Spray it beneath or on top of makeup to enjoy a boost of hydration. The result is a dewy, long-lasting ...

E.l.f. Cosmetics is addressing criticism over their new ad. As the beauty brand continues to face backlash over their campaign that featured comedian Matt Rife, the company issued a message on social ...

Consumers can visit a designated microsite and upload a selfie to get matched with a curated Pinterest board and discover makeup that complements their features. E.l.f. is making it easier for ...

Are you a soft autumn or a true spring? If you’ve been hearing these terms pop up everywhere lately, it's likely because color analysis has taken over your social media feeds. The idea is that certain ...

Beauty is in the eye of the beholder—and investors don’t like what they see from beauty stocks. That’s created an opportunity for investors to scoop up e.l.f. Beauty on the dip. Shares of e.l.f.—known ...