Lawyers should be mindful to keep their advertisements in compliance with the rules and not just compliant with the latest trends. Lawyers’ use of social media has become increasingly creative and, at ...

In today's digital age, many of us may muse over the foreboding statement "print is dead", but we beg to differ. While the ...

The evolution of advertising over the past 20 years has been nothing short of remarkable. It was not until 2005 that digital advertising became recognized as a legitimate advertising medium. According ...

With a growing number of platforms and opportunities for advertisers to engage audiences, creative is increasingly challenging to track and manage across linear and digital channels. Lack of adoption ...

Getting an approved CTV ad creative ready for delivery is still a mostly manual process – as in, emails and spreadsheets – which may work for linear TV, where the creative and technical specs for ...