Programmatic advertising has become one of the key tools of digital marketing, allowing to automate the process of buying ad impressions and precisely target ads to the desired audience. With its help ...

Programmatic advertising has revolutionized how brands do digital marketing by simplifying and automating the ad-buying and placement process. Advertisers can enhance campaign performance and ROI by ...

Although Roku remains the dominant connected TV/streaming distributor platform (now with access to 90 million homes) it has lost open programmatic advertising share to competitors including Amazon ...

Categories: Review the latest tools and platforms that boost performance marketing efforts across paid, search, and affiliate channels.">Performance Marketing Tools, Liz Morrell is a freelance ...

Conversely, non-guaranteed booking can be advantageous in certain scenarios. If there’s a breaking development or trend an ...

The problem of adjusting a live ad buy in linear has jumped over one more hurdle. Earlier this year, DirectTV Advertising announced that their satellite TV content can now be bought programmatically ...

The MRC isn't aiming to force every platform to use the same auction playbook – but they do have to adopt some controversial ...

Two years after the Association of National Advertisers (ANA) benchmarked the relative cost of programmatic ad spending, the share of working media dollars has improved 14%, but still remains a ...