Businesses can leverage the RFM Model to create personalised email messages that increase revenue and incentivise customer behaviour By mapping out where each of your customers falls on the RFM graph, ...

You may or may not be using the basic segmentation strategy of RFM (recency, frequency, monetary)—that is, dividing your mailing list into a few buckets based on recency in ordering or visitation to ...

Stop wasting ad spend on the wrong audiences. Use RFM analysis to identify your most valuable customers and optimize your PPC campaigns. Want to stop wasting ad dollars on the wrong customers? Learn ...