At the Video Publisher Forum in New York City later today, LiveRail is expected to announce additions to its sell-side tools. Mark Trefgarne, CEO of the online video exchange, told RTM Daily that ...
Advertisers and publishers are familiar with real-time bidding (RTB) as it has been used in display advertising, with great success. Audience data is being used more to buy online video, too. With RTB ...
New data about the real-time-bidding (RTB) system’s use of web users’ info for tracking and ad targeting, released today by the Irish Council for Civil Liberties (ICCL), suggests Google and other key ...
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