A new media mix model found AM/FM radio delivered more than three times the ROI of social media for a QSR chain, helping ...

Industry leaders say radio’s core structure remains unchanged, with most ads still under 60 seconds. Longer formats are ...

From the impact of dull ads to the opportunities of innovations like geotargeting, how are the best brands making strategies that drive success? Radio Ink sat down with Cumulus Media/Westwood One ...

The term targeted advertising is a broadcasting buzzword. Potential profiteers talk about targeted advertising because it promises to be lucrative, and it may be promising for HD Radio broadcasters.

The Senate Democrats’ campaign arm is launching a new radio ad Wednesday attacking Republicans for slashing funding for rural radio stations as a part of more than $1 billion Republicans made in cuts ...

A majority of radio listeners queried by an audio research firm are more likely to click a social media link advertising a product or service if they had heard it advertised on the radio. That’s the ...

Digital ad revenue is playing an important role in stabilizing overall industry sales for the U.S. commercial radio business. That’s according to RAB’s 14th Annual Digital Benchmarking Report, ...