We may receive a commission on purchases made from links. Netflix is acquiring Estonian startup Ready Player Me, a company creating "cross-game avatar tech" that allows players to bring their digital ...

After shifting its gaming strategy to focus more on games played on the TV, Netflix announced it’s acquiring Ready Player Me, an avatar-creation platform based in Estonia. The streamer said Friday it ...

Netflix will soon let customers make their own customized gaming avatars — which will travel across the streamer’s collection of titles — through the acquisition of Ready Player Me, an avatar-creation ...