Dress to Impress is an extremely popular Roblox game where players create outfits for their avatars based on specific themes. After dressing up, they participate in fashion shows where other players ...

Digital fashion house Blueberry announces an in-game couture collaboration with gaming platform Roblox, featuring K-pop sensation Aespa. Pioneering digital fashion house Blueberry has announced the ...

Gucci has officially entered the metaverse with the opening of Gucci Town, a permanent space hosted on Roblox. The luxury house describes the project as a “dynamic destination” in which users can ...

H&M is launching a limited-time activation as part of its Loooptopia experience on Roblox, according to a press release. The effort is tied to a summer collection inspired by Netflix’s “Stranger ...

Sportswear brand Adidas has joined gaming platform Roblox to equip users with three-striped items for their avatars. Pop-up stores offering officially licensed digital clothing have been set up in a ...

Hugo Boss is promoting the debut of its new denim-focused line, Hugo Blue, by joining online gaming platform Roblox, according to news shared with sister publication Marketing Dive. The German fashion ...

GameSpot may get a commission from retail offers. Dress to Impress debuted on Roblox nearly two years ago and it's become one of the most popular experiences on the platform. Now, it may reach even ...

Social media personalities Dixie and Charli D’Amelio are expanding their animated franchise Squeaky & Roy to Roblox.