Whether a product is described as small, medium or large affects consumer perception of portion sizes and could lead to “guiltless gluttony”, according to a new study. There is some confusion around ...

Golfers who play well are more likely to see the hole as larger than their poor-playing counterparts, according to a Purdue University researcher. "Golfers have said that when they play well the hole ...

When it comes to men, size does matter. Neck size, that is. A new study published in the Scandinavian Journal of Psychology found the perception of how nurturing or protective a man is toward his ...

Our perception of how large or small things are in the world is systematically influenced for how we perceive distance or depth. This is most famously shown by the Ponzo Illusion (discovered by Mario ...

Researchers from Aston University and the University of York have discovered new insights into how the human brain makes perceptual judgements of the external world. A new study by Western ...