There's a new buzzword going around in the world of skin care. Epigenetics, or heritable changes in gene expression, is being touted as the latest trait that can be addressed by skin-care products. It ...

The announcement reflects a measurable shift in how independent skin care companies are approaching customer acquisition and online visibility. Where large-scale beauty conglomerates once held a ...

Sunscreen brand Vacation was perhaps unsurprisingly conceptualized when its founders were on vacation. “We spent a lot of time on the beach, drinking piña coladas, wearing a lot of sunscreen and we ...

Kids aren’t strangers to the world of digital skin care marketing. Their social media presence inspires trends like “Sephora Kids,” where kids younger than 13 showcase their favorite beauty products ...

Teens or even tweens with holiday gift money are likely to spend at least some of it on skin care products. Marketing experts say cosmetic and skin care companies are doubling down on social media ...