SIOUX FALLS, S.D. – As South Dakota's visitation rates and related spending keep rising, local small business owners see an opportunity to find their niche in the state's second-largest industry.

Travel South Dakota’s float in the 137th Rose Parade was awarded the “Americana Award,” which recognizes the “most outstanding depiction of national treasures and traditions.” ...

A survey from South Dakota Tourism in 2018 found that around 80% of visitors want a Native American “experience” during their ...

Advocates see it as an opportunity for tribes to connect visitors with the lands, medicinal plants and stories of their ancestors.

Last year, tourists spent over $5 billion in South Dakota — a record for the state. However, this year concerns are growing that tourism will drop off due to economic uncertainty, inflation and ...

This story is reported by South Dakota News Watch, a non-profit news organization. Find more in-depth reporting at www.sdnewswatch.org. RAPID CITY, S.D. – The owners of the Fort Hays Old West Town, a ...

Travel South Dakota is hoping for a big 2026 with the America 250 campaign and more visitors traveling to all corners of the ...

Winter in South Dakota is not for the faint of heart, but it's also a season of breathtaking beauty and unique adventures.

South Dakota tourism officials are concerned that 2025 may see a decline in tourism revenue. While early bookings for some events are strong, concerns remain about spending and the "booking window" ...

PIEDMONT, S.D. – John Carley joined about 100 other business operators in early May for a meeting of the Black Hills & Badlands Tourism Association to preview the 2025 tourism season. The mood in the ...