Chase is the CEO of ProAI, an AI-powered platform providing customized tools and advisory to help businesses start, fund and scale. In today's hypercompetitive business landscape, marketing success ...

Strategic marketing is a long-range system for choosing markets, shaping demand, and linking choices to business goals and sustainable growth. The discipline sets priorities for product or service ...

A marketing plan turns choices into numbers, timelines, and owners your marketing team can ship. A well crafted marketing plan ties marketing strategy, marketing efforts, and business objectives to ...

In today’s fast-paced and competitive business landscape, having a well-defined strategic plan and a comprehensive Marketing RoadMap can make all the difference between success and stagnation. Your ...

Marketers know the frustration of getting a growth target from finance and your board, and being asked to build your marketing plans around it. You have to try to color inside already fixed lines to ...

In this ever-changing economy, developing products and expecting customers to buy them is not enough. You must have a strategy to attract the right audience by creating unique value and using the ...

You may be wondering what I mean by a “marketing mindset.” When I led marketing departments for various organizations, I used to say that my role on the executive team was to ensure that the ...

The 4 Ps are the key factors in marketing a product or service to consumers: product, price, place, and promotion. They are also known as a marketing mix.

What makes a strategic plan “strategic”? This question was at the heart of a 2020-21 study that my RHB colleague Aimee Hosemann and I led -- with the research assistance of Connor LaGrange, graduate ...

On behalf of the Glenwood Springs Tourism Management Board, I am thrilled to announce the City of Glenwood Springs has approved its first Destination Management and Strategic Marketing Plan. The City ...